Our philosophy is very simple: Radio is the original modern day social network. It created the concept well before MySpace, Facebook or Twitter. So we consider it our job to help radio reclaim the social network throne.
The answer to building a so-called “listening audience” isn’t “more music” or “less talk;” in fact, it isn’t a battle of music. That issue is only a distraction. Yes, radio stations have built empires on music formats, but the music was only a social networking weapon, not the battle itself. The highly successful radio stations always understood this. That’s why two stations can play the same music and one will do exceedingly well, while the other fails miserably. Therefore we feel it’s a mistake to call your audience a “listening audience.” If you’re doing your job for yourself and your advertisers, your “audience” should be more than just listeners, they must be participants in your social network.
Everything we create here at All Star Radio Networks is designed to help a radio station grow as a social networking platform. At full throttle, a radio station has all the power of the Internet and more, backed by a powerful transmitter and tower that keeps it in constant touch with its users.
If your audience is just listening and not actively involved with your radio station - emotionally, mentally and physically participating - you’re not properly serving your clients and wasting valuable airtime. All Star Radio Networks will help you become the top social network in your market ... and beyond.